At Story + Welch, we approach our services a bit differently than most firms. Instead of just throwing various conventional public relations tactics at an issue, we choose to reverse engineer the tactics based on unique client needs. We start with what a client needs to accomplish – essentially who they need to influence – and then calculate what tactics will best move the needle with those audiences.

This audience-focused approach means that each engagement we have with a client is unique. There are no cookie-cutter campaigns because each client need is different. And by focusing on moving the needle with a company’s key audiences, we are assured of aligning the public relations objectives with broader business goals.