Employee Communications
American Airlines employs more than 85,000 employees whose jobs range from white-collar pilots and flight attendants to blue-collar mechanics and baggage handlers. Communicating effectively with its global employee base is critical, but American faces a number of challenges because not all of its employees have access to e-mail or voice mail, and many of them do not speak English.

Our experience includes working with the airline to find non-traditional methods of communicating important business, culture and safety information to employees, including developing creative and engaging DVDs that were mailed to employees’ homes. The employee communications work with American was recognized by PR Week magazine as a finalist for its employee communications “Campaign of the Year.”