Executive Visibility/Messaging & Positioning
For years, Fortune-80 employee benefits provider CIGNA Corp. considered itself the “quiet giant” of the industry. Seeking to unlock shareholder value, the company embarked on an aggressive messaging and positioning campaign to increase awareness and appreciation for the quality of the company’s products and market potential.

Our experience includes developing audience-specific messaging and subsequently executing a broad, multi-divisional thought-leadership campaign that created a visible platform for the company’s executives. The campaign significantly increased positive perceptions of the company among all its key audiences – customers, brokers, employees, regulators and politicians – and received the PR industry’s highest honor, the PRSA Silver Anvil award.