Events
Sun Microsystems’ RFID software is at the heart of a complex system that allows retailers such as Wal-Mart and Target to more quickly and reliably track incoming product shipments. The cost savings associated with RFID technology are significant, but the solutions that exist today require interoperability from a number of different software, hardware and RFID tag vendors.

To ensure that its software integrated with hardware and RFID tag vendors, and to demonstrate this interoperability to retailers, Sun opened an RFID Test Center in Dallas. Our experience includes managing a customer and media event to generate awareness for the launch of this facility. The launch was tied to the RFID World trade show, and hundreds of highly targeted RFID industry insiders and dozens of RFID and technology media toured the facility.