Analyst Relations
Fortune-120 telecommunications company US West (now Qwest Communications) derived a significant amount of its $12 billion in annual revenue from business customers that purchased data communications technologies such as SONET, ATM, Frame Relay, and T3 services. To ensure that the appropriate business customers considered US West a viable provider of these services, the company aggressively courted industry analysts to influence their reports that were used as purchasing guides by customers.

Our experience includes leading US West’s industry analyst program, including managing client relationships with firms such as Gartner, IDC, Jupiter, Forrester, Yankee Group and others. Additionally, we directed the company’s briefings with these firms and managed its annual industry analyst summit that attracted dozens of targeted analysts.